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Clube de Regatas do Flamengo (Brazilian Portuguese: [klubi di eaataz du flam au]; English: Flamengo Rowing Club), more commonly referred to as simply Flamengo, is a Brazilian sports club based in Rio de Janeiro, in the neighborhood of Gvea, best known for their professional football team that plays in Campeonato ...
Flamengo was first founded in 1895 during the proclamation of the Brazilian republic, not as a footballing team but as a rowing club. They didn't play their first official match until 1912 where they beat the now non-existent club Mangueira 16-2. That remains Flamengo's largest numerical victory in their history.
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Betting platform Pixbet has expanded its partnership with Flamengo by becoming the top Brazilian soccer club’s new shirt sponsor under 🍏 a lucrative two-year deal.
The bookmaker will pay R$85 million ($17.3 million) per year, which is claimed to be a record 🍏 figure for a shirt sponsorship deal in Brazil.
Pixbet will make an initial payment of R$20 million upon signing the contract 🍏 and then pay five installments of R$30 million over 24 months.
The betting brand will replace Brazilian bank BRB which has 🍏 been the Campeonato Brasileiro club’s front-of-shirt sponsor since 2024.
BRB’s deal was worth around R$22.5 million per season, meaning Flamengo has 🍏 achieved an annual uplift of R$40 million.