SBOBET have been the sponsors for various football teams like English teams West Ham United and Leeds United, Irish teams Wexford Youth, Dundalk and St Patrick's Athletic, Welsh team Cardiff City, Indonesian team Persikabo 1973, and Indian team Mohun Bagan Super Giant, using the alias of SBOTOP.

A perching owl badge was added to the strip in 1964. The design was a surprise given Revie's superstition about the symbolism of birds. The owl derived from the three owls that feature on the city's coat of arms, which in turn were taken from the coat of arms of Sir John Savile, the first alderman of Leeds.

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